news.ycombinator.com
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Ads are an attack, aimed at your brain. They try to inject malware into your thinking, manipulating your worldview and your actions. That's horrible, worse than attacking a machine with malware, damaging persons and societies. Decades of ad propaganda have tricked people into seeing them as something 'normal'. But we shouldn't accept being under constant attack of brain worms. I propose a sane rule for all humans: if you see an ad somewhere, or if you suspect a hidden ad ('influencers' trying to promote something), close the tab immediately and never return to that site.
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> I propose a sane rule for all humans: if you see an ad somewhere, or if you suspect a hidden ad ('influencers' trying to promote something), close the tab immediately and never return to that site. But this very site has lots of ads on it. Up until a few days ago, there was an "Apply to YC Fall 2026" link at the bottom of every page, and the front page usually has ads on it too [0]. So it seems tricky to strictly follow your proposed rule while simultaneously posting here. [0]: https://news.ycombinator.com/newsfaq.html#:~:text=Another%20...
> Ads are an attack, aimed at your brain. Ads are an attack aimed at your computer too. They download malicious code to spy on you and gather intelligence data about everything you like, you visit, you buy,... it is malicious software hacking into your computer. The fact that some of the richest companies in the world are the criminals does not make it less of a crime. The propaganda part is, of course, also totally true. Lies, manipulation, etc. has been normalized when a few years back will have been considered a crime.
There is some utility to ads. Knowing that my favorite shop has a promotion, that a movie, game or book I've been waiting for is out, or something other that might interest me has some usefulness. The problem isn't the ad per se, it's optimization through A/B-tests and the like, mass psychological experiments with all the rigor of scientific studies and none of the academic ethical safeguards for human subject experimentation.
We should also normalize paying for content at the same time then.
> if you see an ad somewhere [...] close the tab immediately and never return to that site I would even extend this: if you are bugged by an ad, avoid the product, the vendor and tell everyone why you do so. Also tell it to the vendor, why you avoid their product (aggressive, non blockable ads at facebook for example).