Suica, Japan's First IC Transit Card

If you haven’t experienced suica, it’s like magically fast. Faster than NFC, faster than Apple Pay, faster than tap to pay, faster than Disney magic bands, faster than your work badge. It absolutely floored me every time I used it in Japan and it’s a full payment transaction.

Sad to see the mascot going in March. Apparently this entire brand reset is tied to something JR East is calling 'Suica Renaissance,' which is about a ten-year effort to turn Suica into a lifestyle brand. Whitepaper: https://www.jreast.co.jp/e/press/2024/pdf/20241210.pdf They're planning on moving beyond the ¥20,000 prepaid balance limit, they are adding QR code payments (think WeChat and Alipay), making Suica work across regions and support more touchless and cloud-based systems, and connecting it more with banking, shopping, loyalty, discounts, and local services. So essentially they want to become your default payment platform which is a huge opportunity given how paper-money-driven Japan is.

Maybe it was advanced for the time being created, to me it's just any other RFID card that is issued everywhere else in the world in the matter of read speed, from every public transit card that I find in every EU country I've visited (maybe for a US citizen not used to public transit it seems something special, I don't know), to skipasses, to even your gym card. Having the option to also pay with credit card would be much more convenient to tourists, when I visited Japan I've had difficulties finding the right place to get a SUICA card (being that my Android phone didn't have Felica chip, as most phones sold outside Japan), and on top of that you almost everywhere need to charge it with only cash. And you can charge it only by 500 or 1000 yen at the time (depending on the machine), and of course tickets always have not round prices like 110 yen. And you have 500 yen of deposit for a card that probably costs to them 10 yen to manufacturer, unless you get the red SUICA card that you can get only in some special machines at the airport but with that you don't get back the unused credit when you leave (you can spend it at vending machine tough). So the speed saving of a couple of ms of not having to pay by tapping your normal credit card is completely vanished by wasting time to charge that card. BTW even if they don't want to put credit card POS on every station (I get it, it's expensive and they need to pay fees if someone uses a card, compared to cash) they could make a system that uses regular NFC (would be 100ms slower, who cares) at least for tourists so they can use it with a regular NFC card in their phone wallet that they can charge with an app without requiring a technology that only works in phone sold in Japan?

It's a bummer that while Google Wallet on Android phones supports Suica, they only offer the feature if the device was sold originally in Japan. Presumably they didn't want to pay Sony the licensing fees for the technology on non-JP devices. iPhones have it worldwide, so a visitor to Japan can use Apple Pay to stand up a card and fund it.

Huge shout out that if you are going to be in Japan, you need one of these cards. I had thought I could just buy a two day pass in Tokyo. Which, you can, but you are almost certainly going to be limited to what routes and lines you can use, then. Which is brutal when you can't tell google maps which card you have.