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> Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. That isn't enough for me. I don't just want to not see the ads, I want to stop them being fetched entirely. There are two big problems with ads. * The ad network can build up a very complete profile of what you like, dislike, and generally what you're looking at on the web. Yes, that profile is "anonymised" so far as it goes, but in reality, that doesn't really matter. If you know what you're looking for, there would be enough tells in the data that can de-anonymise you. Covering up the ads doesn't stop this data being collected; it merely stops you wanting to click on the ad. * Ads are a very common malware delivery system, and although nowadays it's probably less common to have an ad that will auto-download malware without you clicking it, there are instances of it happening in the past. Stopping ads from being fetched entirely would obviously prevent this.

I think my brain developed that as a defense mechanism. The web cultivated a certain kind of blindness where I literally don't look at certain parts of pages because my brain has learned that there is never anything useful there. Sometimes I just cannot see things unless I force my eyes to move across the page linearly, top to bottom. This is pathological. Like I find myself not ever looking at the top result in a search, because that is where Google has been putting ads. Something is seriously broken with computers and we can't seem to face it.

This browser extension is so inimical to online advertising Google (world's largest advertising corporation) banned it from the Chrome web store. https://adnauseam.io/ It loads every ad, and clicks them without display them. So the advertiser still pays for the click but the user never sees ads.

Yes, 100%. I played around with building this last year and even a simple version was already fairly effective: https://notes.npilk.com/experiments-with-ai-adblock One interesting thing is that it also removed some "internal CTAs" to engage (like "Start your day with our podcast!"). These aren't technically ads, so something like uBlock doesn't remove them. But honestly, I don't really mind having those filtered out too.

Meanwhile, aren't companies already making screen captures to check for presentation (on 'smart' TV at least)? The presence of the output can be required, and it can be tested by hashing or some such (within the monitor, signed by TPU) without need of privacy violations. We'll have to have an overlay screen that is a separate device. Then your meta-glasses will be snitching on you ... Mind you some glasses with a built in ML module could block all ads, not just on-screen ones. Rich people will see the World as green and pleasant and make gestured enquiries as to why we don't want to eat brioche!